Kaldewei is a “Brand of Steel”

Premium manufacturer recognised as one of Germany’s most valuable brands.

St. Ives, May 2017 – As a premium international brand, Kaldewei was recently voted a Superbrand 2016/2017. The manufacturer of high-end bathroom solutions made of superior steel enamel ranks among Germany’s most successful brands. The competition assessed more than 1,300 brands in Germany with only the Top 100 being awarded the title of Superbrand.

The jury said that, based on the consistent introduction of innovative products and true design icons, as a provider of high-end bathroom solutions, Kaldewei has clearly positioned itself in the luxury segment. The company’s brand image was said to be clearly differentiated from the industry standard and works effectively with the distinctive codes of luxury brands. In addition, the brand image has been consistently adapted for individual channels and different target groups. Kaldewei is also breaking new digital ground, maximising the potential of mobile and digital communication, thus setting standards in terms of unique communication and consistent brand management.

Arndt Papenfuß, Head of Marketing at Kaldewei says,

“This award underlines not only our position as a global luxury brand but also the international standing and associated high recognition value of the Kaldewei brand worldwide. We are delighted with this award and see it as an affirmation of our consistent brand strategy.”